Havana Club – ‘Casa Havana’
We were tasked by Pernod Ricard to create a Virtual Reality experience to celebrate authentic Cuban culture for a custom-built pop-up bar in Soho, featuring Havana Club's iconic rum.
The idea centered around a guided tour by the "bar owner", back through history as he transports you (via a VR headset and headphones), from a CG recreation of the storeroom that you've just been sitting in, across the globe to Cuba.
"Along the way, the story of his bar, the history of the rum, and hints of ingredients for his famous ‘Silver Pineapple’ cocktail are revealed, culminating the reveal of the drink itself when you return back to the real world."
— Marcus Moresby, Found Studio
— Marcus Moresby, Found Studio
I was involved with the modeling and texturing of the 3D environments, which then fed into Unity to drive the VR experience.
Cinema 4D
Brancott Estate – 'The Red Shed'
‘The Red Shed’ pop-up visited festivals across the UK, combining a virtual tour of the vineyard with a multisensory tasting experience. Visitors to the Shed found themselves embarking on a journey to Brancott’s stunning homeland where they experienced seasons changing, grapes flourishing and scents to stimulate their tastebuds – all to prepare their palate for an expert wine tasting afterwards.
Created in interactive, real-time VR for multiple simultaneous guests.
